Founder story

Built by a builder
who loves yachts.

I have built software for twenty years. For the last three, AI agents every day. I came to yachting from tech, and found an industry still run on phone calls, WhatsApp threads and paperwork.

Paul Gosnell, Founder

“Twenty years building software, three years building AI agents every day. Yachting deserved better tools, so I built them.”

Where it started

An industry running on phone calls.

I am among the most experienced agent builders working today, twenty years in software across agencies, startups and products, the last three spent building AI agents daily. I came to yachting for the yachts, not the software.

What I found was an industry that deserved better: captains, crew managers, owners, and charter operations running on phone calls, WhatsApp threads, and spreadsheets that don't talk to each other.

The first prototype

The first prototype was a voice agent for captains: coming into port means 101 jobs at once. That became YachtOS Command. The conversations with crew managers, fleet operators, owners, and charter companies shaped the five apps that followed: Crew, Fleet, Owner, Guest, and Harbor.

What crew managers asked for

Passport scanning, certificate tracking, rotation planning. Every conversation with a crew manager shaped the next app.

Where it grew

Six apps. One system. Every seat covered.

Once captains had seen the voice agent working, the conversations moved to crew, fleet, owners, guests, and harbor operations. Each one became an app, but they all share one intelligent core.

Onboarding a new crew member, tracking a fleet across the Mediterranean, giving an owner visibility without phone calls, providing a concierge to charter guests — the same pattern: talk to the people doing the job, then build the tool that removes the busywork.

What YachtOS is

AI-native from day one.

YachtOS is what a yacht platform looks like when it is built AI-native from day one, not bolted on as an afterthought. Six apps, one intelligent core, and agents that do the work while humans stay in command.

YachtOS is a venture of Thrive Venture Labs, a UK company building AI-native products for industries still waiting for them.

What we believe

Three principles, no exceptions.

Agents do the work

Voice, vision and tool-calling agents handle the calls, the paperwork and the busywork, so the job actually gets done faster.

Humans stay in command

Every agent action is logged and auditable. The captain, crew or owner is always the one who decides.

Ship live, not vapourware

Every app in YachtOS is a working demo you can use today. Not a mockup, not a roadmap slide.

Get started

See it on your operation.